3 min listen
Ethical Dilemmas in Nonprofit Marketing with Tim Sarrantonio
Ethical Dilemmas in Nonprofit Marketing with Tim Sarrantonio
ratings:
Length:
56 minutes
Released:
Feb 24, 2023
Format:
Podcast episode
Description
We, marketers, walk around and look at everything around us from a marketing perspective. How this works and how that works. One type of marketing that is very prominent is nonprofit. But I didn't realize the full extent of messiness in this "niche" until I spoke with Tim.What kind of marketing is acceptable? Is it any different from quote-unquote usual marketing? Is it OK to A/B test images depicting war victims? How do people feel about spending donations on marketing? How do you balance transparency in marketing communication? There are many ethical concerns around marketing in the nonprofit sector and this is the topic of today's episode.
Released:
Feb 24, 2023
Format:
Podcast episode
Titles in the series (11)
Introducing Ethics in Marketing: This is an introductory episode of Ethics in Marketing. The goal of this episode is to give you some context and tell you what to expect from this podcast. by Ethics in Marketing