3 min listen
Gendered Marketing with Sylvie Borau
ratings:
Length:
46 minutes
Released:
Dec 1, 2023
Format:
Podcast episode
Description
In this episode, Mikhail and Sylvie talk about gendered marketing – its evolutionary origins, how it can both benefit and harm consumers and brands, the ethical challenges it presents, and ways for brands to navigate them. Sylvie Borau is professor in marketing specializing in consumer psychology and applied ethics.
Released:
Dec 1, 2023
Format:
Podcast episode
Titles in the series (11)
Introducing Ethics in Marketing: This is an introductory episode of Ethics in Marketing. The goal of this episode is to give you some context and tell you what to expect from this podcast. by Ethics in Marketing