3 min listen
Data Ethics with Stephane Hamel
ratings:
Length:
57 minutes
Released:
Mar 25, 2023
Format:
Podcast episode
Description
Data is the cornerstone of digital marketing. When it comes to ethics, it's arguably the most discussed topic -- collection and abuse of data, privacy, tracking, and so on. Stephane and I talk about these problems, but we also talk about what it means for businesses to adopt ethical practices. Is ethical marketing also more profitable for companies? And what if a more ethical approach reduces profit? These questions are not easy in marketing in a real-world environment, where profit is often the only goal and the pressure is strong.
Released:
Mar 25, 2023
Format:
Podcast episode
Titles in the series (11)
Introducing Ethics in Marketing: This is an introductory episode of Ethics in Marketing. The goal of this episode is to give you some context and tell you what to expect from this podcast. by Ethics in Marketing