Introducing Ethics in Marketing

FromEthics in Marketing

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Introducing Ethics in Marketing

FromEthics in Marketing

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Length:

3 minutes

Released:

Aug 27, 2022

Format:

Podcast episode

Description

Episode 0. The goal of this episode is to give you some context and tell you what to expect from this podcast.

Released:

Aug 27, 2022

Format:

Podcast episode

Titles in the series (11)

A podcast for marketers who strive to become more ethical professionals. We discuss all aspects of ethics in marketing. We examine marketing tactics and tools, and unearth ethical issues. We explore questions like: how can we recognize ethical grey areas? What does it mean to be an ethical marketer? And how do we translate ethical awareness into ethical action? This podcast brings together interviews with marketers, academics, business leaders, ethicists, and authors.

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Introducing Ethics in Marketing: This is an introductory episode of Ethics in Marketing. The goal of this episode is to give you some context and tell you what to expect from this podcast. by Ethics in Marketing
3 min listen
Manipulation and Dark Patterns with Colin Gray: In this episode Mikhail and Colin talk about dark patterns, different types of dark patterns, how marketers can recognize them, why companies use dark patterns, how to engage less in this type of manipulation, what to do if your company requires you to im by Ethics in Marketing
62 min listen
Boundaries of Persuasion in Digital Marketing with Dries Cuijpers: In this episode, Mikhail and Dries talk about a big grey area of persuasion techniques in digital marketing, specifically in social proof, personalization, advertising, and nudging. We also discuss the current state of regulations on all these topics, the by Ethics in Marketing
53 min listen
Ethics of AI Marketing Tools with Ravit Dotan: In this episode Mikhail and Ravit talk about potential risks that AI marketing tools present, ethical use of AI tools in marketing, AI in content creation, how to evaluate the ethics of an AI tool, how to avoid making the world worse inadvertently, how to by Ethics in Marketing
49 min listen
Ethical Marketing with Alice Karolina: In this episode Mikhail and Alice talk about ethical marketing, where manipulation in marketing originates, the use of psychology in marketing, boundaries between persuasion and manipulation, limitations to ethical marketing set by capitalism, marketing u by Ethics in Marketing
60 min listen
Ethics and Data Privacy in Marketing with Luiza Jarovsky: In this episode, Mikhail and Luiza talk about the role marketing and advertising play in the data privacy ecosystem, the other side of narrow targeting available to marketers on advertising platforms, the ethical implications of marketing activities built by Ethics in Marketing
47 min listen
Advertising, Disinformation, and Hate Speech with Harriet Kingaby: In this episode, Mikhail and Harriet talk about a highly complex area of advertising and problematic content on the web. This conversation was recorded before the recent events at Twitter when unpredictable actions related to content moderation policies s by Ethics in Marketing
54 min listen
Virtual Reality, Augmented Reality, and The Metaverse with Louis Rosenberg by Ethics in Marketing
50 min listen
Ep. 8 — Ethical Dilemmas in Nonprofit Marketing with Tim Sarrantonio by Ethics in Marketing
56 min listen
Data Ethics with Stephane Hamel by Ethics in Marketing
57 min listen
Gendered Marketing with Sylvie Borau by Ethics in Marketing
46 min listen

More Episodes from Ethics in Marketing

Skip carousel

Gendered Marketing with Sylvie Borau by Ethics in Marketing
46 min listen
Data Ethics with Stephane Hamel by Ethics in Marketing
57 min listen
Ep. 8 — Ethical Dilemmas in Nonprofit Marketing with Tim Sarrantonio by Ethics in Marketing
56 min listen
Virtual Reality, Augmented Reality, and The Metaverse with Louis Rosenberg by Ethics in Marketing
50 min listen
Advertising, Disinformation, and Hate Speech with Harriet Kingaby: In this episode, Mikhail and Harriet talk about a highly complex area of advertising and problematic content on the web. This conversation was recorded before the recent events at Twitter when unpredictable actions related to content moderation policies s by Ethics in Marketing
54 min listen
Ethics and Data Privacy in Marketing with Luiza Jarovsky: In this episode, Mikhail and Luiza talk about the role marketing and advertising play in the data privacy ecosystem, the other side of narrow targeting available to marketers on advertising platforms, the ethical implications of marketing activities built by Ethics in Marketing
47 min listen
Boundaries of Persuasion in Digital Marketing with Dries Cuijpers: In this episode, Mikhail and Dries talk about a big grey area of persuasion techniques in digital marketing, specifically in social proof, personalization, advertising, and nudging. We also discuss the current state of regulations on all these topics, the by Ethics in Marketing
53 min listen
Ethics of AI Marketing Tools with Ravit Dotan: In this episode Mikhail and Ravit talk about potential risks that AI marketing tools present, ethical use of AI tools in marketing, AI in content creation, how to evaluate the ethics of an AI tool, how to avoid making the world worse inadvertently, how to by Ethics in Marketing
49 min listen
Ethical Marketing with Alice Karolina: In this episode Mikhail and Alice talk about ethical marketing, where manipulation in marketing originates, the use of psychology in marketing, boundaries between persuasion and manipulation, limitations to ethical marketing set by capitalism, marketing u by Ethics in Marketing
60 min listen
Manipulation and Dark Patterns with Colin Gray: In this episode Mikhail and Colin talk about dark patterns, different types of dark patterns, how marketers can recognize them, why companies use dark patterns, how to engage less in this type of manipulation, what to do if your company requires you to im by Ethics in Marketing
62 min listen

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Introducing Ethics in Marketing

Introducing Ethics in Marketing

Description

Titles in the series (11)

More Episodes from Ethics in Marketing