On this episode of the In the Club Podcast by Club Colors, we chat with Stacy Cullotta, Marketing Supervisor at LGH North America. Today, she gives listeners an inside look into their brand's marketing, from going digital to integrating sales insights to determine their ICP, to providing top-notch customer service.Stacy discusses how trade shows become successful by fielding people who aren't afraid to be out there engaging others. She also discusses marketing trends she is noticing now, such as the uptick in video content and the noticeable need for sales to understand what marketing does and get that internal buy-in.As always, stick around for the Hot Iron with JMo where we learn the light side of Stacy! HIGHLIGHT QUOTESMake an effort to make sales understand what marketing does - Stacy: "I've seen in marketing so much change and so much growth. The way that our reps are now starting to understand that marketing is necessary... it's not always an easy thing to get them to understand, but once they get it and that lightbulb goes off, it's like see, I told you, it's all worthwhile."Align sales and marketing and the entire brand benefits - John: "All you folks out there in sales, you have to work with marketing, and when that circle happens, it is such a beautiful thing because now marketing is selling and sales is marketing. And both of them are driving towards the brand, creating revenue, recognition, loyalty, repeat customers, all that stuff."Connect with Stacy:LinkedInReach LGH North America:LinkedIn | Instagram | FacebookIf you enjoyed this episode of In the Club with Club Colors, please leave us a review on your favorite podcasting platform!