Key things discussed:
The need for deeper, more authentic connection within distributed workplaces. 
Workvivo’s highly interactive approach to intranet communications based in collaboration, posting and sharing – not top-down C-Suite communiques. 
The strategy behind story-driven marketing – a transparent, human-centered approach that inspires customer loyalty and engagement.
Case studies and some of the specific tools Gidi and his team use to generate compelling content that in turn drives revenue – a correlation too often overlooked by bottom line-driven leadership teams.
The blended approach Workvivo takes to incorporating OKRs that are both transactional and inspirational – a nimble combo when it comes to maintaining employee commitment and achieving objectives in the midst of rapid growth.

And finally … Speaking of scaling, Gidi explain how knitting our company cultures together through shared stories not only supports the Holy Grail of employee retention and motivation. It also sends a resonant message out into the marketplace – one that pays real dividends in sales and brand loyalty.
Show Notes

[00:03:53] Before and After: A look at the transformative effects of pandemic on the workplace and the way in which employees value their time. 

[00:04:35] Gidi views “The Great Resignation” as a binary way of looking at a much bigger issue: Working from home has unleashed a new sensibility. Workers at all levels of the enterprise are no longer willing to place hours on the job above quality of life. 

[00:06:44] Employers have had to look for ways to connect teams and build community internally to keep staff engaged even in heavily distributed environments. 

[00:09:11] There is opportunity to be found in adapting to remote work — especially for smaller, agile organizations that can offer workers (particularly younger workers) a sense of meaningful human connection and belonging.  

[00:10:18]  Absent a traditional water cooler environment, the chief task for leadership teams today is to build bridges among remote workers. 

[00:10:41] Because 70 percent of employees are frontlines workers not connected via internet or social media channels, Gidi believes there’s an historic opportunity to fill that gap, digitally enfranchising and motivating them.

[00:11:28] If Gtmhub is the nervous system, Workvivo is the heart and arteries that bind company cultures in hybrid conditions that require new ways of collaboration.

[00:12:18] Gidi explains how Workvivo acts as an internal communications platform – but without the cumbersome, clunky interface associated with traditional intranets.

[00:13:18] Workvivo is a community-led platform that transcends one-way corporate communications to empower employee interaction similar to that on social media. Likes, comments, analytics, peer-to-peer posting of content, podcasts, livestreams. It’s an entirely different user experience.

[00:14:18] Corporate values, positive reinforcement and community building are central to Workvivo’s rich ecosystem.  

[00:18:28] All about Gideon – and the passion for storytelling that has been a driver throughout a purpose-driven marketing career that has emphasized connection.

[00:20:03] Gideon shares some of the tools and rules he has developed around story-led marketing, including:  
Evoking feeling is critical to winning over consumers.
B2B also revolves around story – not just the features a product offers but how it will improve the company’s culture or earnings potential.
It’s critical to invest the time to talk to/understand the customers you’re targeting now – and in the future.
PR, advertising and marketing are fueled by different business requirements.



[00:22:28] An example of a story-led Workvivo initiative that garnered 200+ media mentions globally. It was an investment in research that paid off in a big way.

[00:24:32] Gidi shares thoughts on the evolving mandate for executives: Retention. The key management strategy for keeping employees eng