34 min listen
Brandon Bruce of Cirrus Insight
FromCRM Talk
ratings:
Length:
29 minutes
Released:
Jul 13, 2017
Format:
Podcast episode
Description
Brandon’s run for Knoxville city council, persistent CRM adoption problems and what to do about them, where salespeople actually build relationships, CRM as a management reporting tool, meeting users where they work, bringing CRM data into the inbox, updating CRM in the inbox, saving salespeople time and helping them make more money. Managing nuts & bolts CRM tasks in the inbox, under-utilization of marketing automation, transferring the drip marketing apparatus to sales, programming your sales playbook, using best practices to develop Flight Plans, landing in the prospect’s inbox instead of in their Promotions tab. Brandon’s book, “The Slow Sale. How Slowing Down Wins More Deals” and the need for a quiet period while working a deal, the dangers of focusing too heavily on sales acceleration, reconciling management pressure to close deals with the value of the quiet period, open communications in selling and avoiding surprises, Brandon’s experience with a timeshare salesperson’s process and what happened when he veered from the seller’s playbook, sales effectiveness vs. sales efficiency.
Released:
Jul 13, 2017
Format:
Podcast episode
Titles in the series (100)
038 The Salesfortification of Sage: Sage Life in Development on the Salesforce1 Platform by CRM Talk