The industry’s stalled DE&I progress has been a point of critique. Despite the promises, media companies are still mostly hiring white people as of this year. In 2022, 90% of agency leaders identified as white, up from 73% in 2021, according to the 4A’s 2023 Diversity in Agencies Survey Report. Meanwhile, DE&I positions are drying up after a surge in hiring, with those positions facing the brunt of budget cuts in times of economic crisis, according to the Society for Human Resource Management.
In response, DE&I execs in the ad industry say it's a work in progress. The year 2020 and the murder of George Floyd were inflection points for marketers, advertisers and the industry at large. But with no set way to measure DE&I success and no alignment on how to tackle challenges within the space, lasting change is easier said than done, according to Channing Martin, IPG's global chief diversity and social impact officer.
“A lot of people knew, but there are centuries of systemic racism, exclusion, prejudice that is built into every system that we live and operate in in this country,” Martin said on this episode of the Digiday Podcast. “Part of the problem is that we’re focused on trying to solve for everything.”