51 min listen
Ep. 144: Citizens Bank's Beth Johnson | First Customers, Then Growth
Ep. 144: Citizens Bank's Beth Johnson | First Customers, Then Growth
ratings:
Length:
43 minutes
Released:
Nov 30, 2018
Format:
Podcast episode
Description
Big things have been happening at Citizens Financial Group, the New England-based financial services company. After spending 26 years as part of the Royal Bank of Scotland, the company returned to the public market in a 2014 initial offering that raised $3 billion. And the bank has been undergoing a multiyear turnaround effort that has put customers at the center of its business. In this episode, Rob Markey talks to Beth Johnson, chief marketing officer and head of virtual channels for Citizens Bank. She has been a key player in these efforts since she joined the company in 2013.
Released:
Nov 30, 2018
Format:
Podcast episode
Titles in the series (100)
Ep. 8: What is your customers' predominant personality?: Mattersight CEO Kelly Conway explains how customer calls can be analyzed to improve customers' experiences. by Customer Confidential: Untold Stories of Earned Growth