Download Morgan's Cold Call Script

ACTIONABLE TAKEAWAYS


Overview - Fisherman’s Framework: Break your cold call into Waiting (Openers), Bite (Value Props), Fight (Objections)


Section 1 - Openers (Waiting): Use one of two cold call openers — the PLA (pleasant, laugh, arms-up) or the confident pause


Section 2 - Value Props (Bite): Reverse engineer soundbites from your customers and have 2-3 foundational pillars of problems you solve to build your talk track.


Section 3 - Objections (Fight): Handle any objection by pausing, acknowledging, questioning → pulling → driving the next step


PATH TO PRESIDENT'S CLUB

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VP, GTM Talent and Development @ Sales Impact Academy

Director of Sales Execution and Evolution @ Sell Better by JB Sales


THE LATEST FROM 30MPC

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THINGS YOU CAN STEAL
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Lavender’s Sales Email Frameworks


Prospecting: Guides

Woodpecker’s Email Substance & Deliverability Guide

Orum: 5 Cold Call Objection Talk Tracks

Owler: 4 Multi-Channel Prospecting Touchpoints


Discovery
Wingman’s In-App Objection Handling Battlecards

Sales Process

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ZoomInfo: 5 Plays, 30MPC Style

Accord’s Mutual Action Plan Template

Prolifiq’s Multithreading Playbook


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