Every 10th episode, we tear down one topic. This time, we’re talking about crushing your competitors.

Actionable Takeaways

50% of deals are going to be won by just being a better seller, the other half by properly selling inside the winning zone.

Start by figuring out what’s important to them, then recommend a few priorities specifically in your winning zone while seeding competitor losing zones.

Against apples-to-apples competitors, tilt the odds in your favor with on-sites, power, and references.

Throw competitive darts as you make cold calls or send cold emails so that you begin pushing to your winning zones.


THINGS YOU CAN STEAL

Prospecting

Lavender: Sales Email Frameworks

ZoomInfo: 5 Plays, 30MPC Style

Woodpecker: Nick’s Sales Cadence

Orum: 5 Cold Call Objection Talk Tracks


Owler: 4 Multi-Channel Prospecting Touchpoints (Try Owler Max)

Boomerang: Tactics for Peak Productivity


Discovery & Demo

Clari: How to Sell to the CFO

Calendly: Templates & Scripts for Every Sales Meeting


Sales Process

Demandbase: 6 Templates to Accelerate Deals

Gong: Master Class

Qwilr: Multithreading Power Plays

Outreach: 1 Sequence to Create and 5 Templates to Close

Accord: Business Case Template

Prolifiq: Relationship Mapping Playbook


ONE ASK

You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter.

It will increase your chances of making President’s Club by 227%.

Okay maybe not, but we’d still really love you for it :)