Certain story templates are more effective when it comes to attracting more clients and generating more sales. Is it because they create more intense conflict?  The surprising answer is, "No." In his book, Story Paradox, Author Jonathan Gottschall reveals a stunning fact: the higher the level of poetic justice on a TV show, the higher it performs in the ratings.  In this episode of Strategic Storytelling, you'll discover the real reason these stories work...and you'll be able to apply these insights to your own business.    Jonathan Gottschall's book, The Story Paradox explores the darker side of storytelling. My ebook, Grow Your Business One Story At A Time, explains how to use storytelling purposefully for business growth.  Visit my website for more resources.   …