Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Becoming a Marketer with a Sales Perspective with Arthur Castillo

Becoming a Marketer with a Sales Perspective with Arthur Castillo

FromLive Better. Sell Better.


Becoming a Marketer with a Sales Perspective with Arthur Castillo

FromLive Better. Sell Better.

ratings:
Length:
9 minutes
Released:
Mar 14, 2023
Format:
Podcast episode

Description

This Live Better Sell Better Podcast episode throws back to our conversation with Arthur Castillo, Head of Dark Social and Evangelism at Chili Piper. Before tackling outbound prospecting, make sure that your inbound process is done.Arthur shares his experience in transitioning from sales to marketing and optimizing both the inbound and outbound channels efficiently altogether. He also gives insight into what a sales rep can learn from the marketing perspective and vice versa.HIGHLIGHT QUOTESUnderstand how you can get someone into your sales funnel as quickly as possible - Arthur: "They know they're not buying the best product, it's just 'Hey, who can solve my problem in the quickest way possible at a fair price?' They're really looking to solve that problem and move on."Utilize the right resources to establish credibility - Arthur: "If a buyer can learn from one of their peers over a sales rep, they have way more credibility than a sales rep ever would. Partly because as a sales rep, you've probably never have done the job or you probably have never used the service that you're about to sell." You can find out more about Arthur in the links below:LinkedIn: https://www.linkedin.com/in/arthur-castillo/Live Better. Sell Better. is sponsored by our proud partner:Vidyard | vidyard.com
Released:
Mar 14, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders. Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success. Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building. We leave no topic untouched. PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details. But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all. Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more. Now with that, get ready, grab a notepad & let’s get into the good stuff!