49 min listen
Becoming a Marketer with a Sales Perspective with Arthur Castillo
Becoming a Marketer with a Sales Perspective with Arthur Castillo
ratings:
Length:
9 minutes
Released:
Mar 14, 2023
Format:
Podcast episode
Description
This Live Better Sell Better Podcast episode throws back to our conversation with Arthur Castillo, Head of Dark Social and Evangelism at Chili Piper. Before tackling outbound prospecting, make sure that your inbound process is done.Arthur shares his experience in transitioning from sales to marketing and optimizing both the inbound and outbound channels efficiently altogether. He also gives insight into what a sales rep can learn from the marketing perspective and vice versa.HIGHLIGHT QUOTESUnderstand how you can get someone into your sales funnel as quickly as possible - Arthur: "They know they're not buying the best product, it's just 'Hey, who can solve my problem in the quickest way possible at a fair price?' They're really looking to solve that problem and move on."Utilize the right resources to establish credibility - Arthur: "If a buyer can learn from one of their peers over a sales rep, they have way more credibility than a sales rep ever would. Partly because as a sales rep, you've probably never have done the job or you probably have never used the service that you're about to sell." You can find out more about Arthur in the links below:LinkedIn: https://www.linkedin.com/in/arthur-castillo/Live Better. Sell Better. is sponsored by our proud partner:Vidyard | vidyard.com
Released:
Mar 14, 2023
Format:
Podcast episode
Titles in the series (100)
Mindset Is Everything with Tom Short: Guest: Tom Short LI: https://www.linkedin.com/in/mindsetiseverything/ Topic: Mindset is Everything - How to build an unbreakable mind to exceed your goals and quota. Quick Intro: Why Tom - His linkedin Linked literally is ‘Mindset is Everything’ He put that even before his name. Tom is a psychology nerd just like me, and is obsessive over finding the path to ultimate human performance, and he knows that the mind is everything. He also has experience working with D1 and professional athletes so he knows what type of mindsets the best have, and he is here to share it with us today! Key Questions The difference in the mindset of the top 1% How to develop a strong mindset How to recover from rejection quickly Mental routines to prep for the day and your next call This one is amazing! 2 pages of notes later and we still aren't done, going to need to do a follow up! by Live Better. Sell Better.