28 min listen
Episode 238: Subscription-Based Businesses: How To Manage the Transition & Leverage Data w/ Robbie Kellman Baxte
Episode 238: Subscription-Based Businesses: How To Manage the Transition & Leverage Data w/ Robbie Kellman Baxte
ratings:
Length:
30 minutes
Released:
Jan 4, 2022
Format:
Podcast episode
Description
Most people today have a subscription to some product or service. Or leaching a streaming subscription from a friend or family member… No judgment.
But when we think about subscription services as a business, what keeps us renewing month after month and how can businesses continue to improve that experience?
We speak with Robbie Kellman Baxter, Strategy Consultant at Peninsula Strategies, and author of "The Membership Economy" and "The Forever Transaction", about businesses transitioning to subscription-based, the associated benefits, and the challenges those businesses will have to navigate.
In this episode, we discuss:
Discussing a subscription based economy
Cultural changes for businesses moving to subscription-based
How to leverage data effectively
Advice to the audience
Now that you know the benefits of subscription-based and how to transition your business, are you ready to learn how to build trust and confidence with your content strategy or how to optimize your tech stack? Check out the full list of episodes: The B2B Revenue Executive Experience.
But when we think about subscription services as a business, what keeps us renewing month after month and how can businesses continue to improve that experience?
We speak with Robbie Kellman Baxter, Strategy Consultant at Peninsula Strategies, and author of "The Membership Economy" and "The Forever Transaction", about businesses transitioning to subscription-based, the associated benefits, and the challenges those businesses will have to navigate.
In this episode, we discuss:
Discussing a subscription based economy
Cultural changes for businesses moving to subscription-based
How to leverage data effectively
Advice to the audience
Now that you know the benefits of subscription-based and how to transition your business, are you ready to learn how to build trust and confidence with your content strategy or how to optimize your tech stack? Check out the full list of episodes: The B2B Revenue Executive Experience.
Released:
Jan 4, 2022
Format:
Podcast episode
Titles in the series (100)
Les Trachtman on Why Founders Often Make Terrible CEOs: Quite commonly, founders make terrible CEOs. They often have a difficult time segregating their personal relationships with their founding teams from the objective reality of the situation. That’s not an attack on founders: it’s hard time starting a company from scratch, and you often have to have a band of loyal followers in the beginning. The problem is that a company, once it scales, usually needs much different talent. In this episode Les Trachtman, CEO of Purview, shares from his experiences taking over the CEO role from six different founders. He also talks about his upcoming book, Don’t F*** It Up (and 31 other things a founder should never say). by The B2B Revenue Executive Experience