35 min listen
Episode 136: 4 Steps to Optimizing Sales Enablement w/ Stephen Brown
Episode 136: 4 Steps to Optimizing Sales Enablement w/ Stephen Brown
ratings:
Length:
29 minutes
Released:
Jan 14, 2020
Format:
Podcast episode
Description
Oftentimes, we forget that for the sales enablement function to really work, there has to be a little give and take. Of course, sales enablement’s purpose is to, well, enable sales. However, sales reps need to know that they can go to sales enablement for valuable insights and clarification. In this episode of the B2B Revenue Executive Experience, I talk with Stephen Brown, Director of Product Marketing at Highspot, a sales enablement solution provider. Stephen shares his knowledge in marketing the platform and how his team leverages its sales enablement function. Plus, we talk about: The current issues of most sales enablement functions Notable sales enablement imperatives The benefits of being dedicated to a new tool or process that aligns your team This blog post includes highlights of our podcast interview with Stephen Brown, Director of Product Marketing Highspot. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.
Released:
Jan 14, 2020
Format:
Podcast episode
Titles in the series (100)
Jeff Koser on The Power of the Voice of the Customer: When you look at your best prospects and customers, they should be just as distinctive as zebras. That was the idea behind Jeff Koser’s book Selling to Zebras. Jeff noticed that the companies he was working with had the same problem, even though they thought they were unique. So he just wrote a story. It’s gone on to be wildly successful, and Jeff has now written another book called The Voice of the Customer. Listen in to hear why you shouldn’t sell without the secrets in that book. Find a breakdown of this episode here. by The B2B Revenue Executive Experience