41 min listen
Episode 124: Your Demo Request Form Is Bouncing 85% of Your Prospects w/ Greg Dickinson
Episode 124: Your Demo Request Form Is Bouncing 85% of Your Prospects w/ Greg Dickinson
ratings:
Length:
35 minutes
Released:
Oct 8, 2019
Format:
Podcast episode
Description
The bounce rate on requested demos on the website is 85%. The demo is the way to help that buyer understand what you do, presents the value, and acts as a trial for them on their own time. So don’t hold it hostage. On this episode, I interview Greg Dickinson, CEO of Omedym, about the dreaded software demo. What we talked about: 4 ways to remove friction from buyers Taking the time for meaningful discussion Products are actually customer acquisition tools Why you should open up the demo and let customers research on their own time To hear this episode and many more like it, subscribe to B2B Revenue Executive Experience here.
Released:
Oct 8, 2019
Format:
Podcast episode
Titles in the series (100)
Mark McKinney & Steve Fedorko on “My Client Is the Devil:” How to Stop Complaining and Get a Better Perspective: There’s never a shortage of people complaining about their clients. You can get stuck in that kind of thinking, but there is another way of looking at things. It all comes down to the way you think about yourself and your client. After all, you can’t do a great job taking care of clients until you’ve taken care of yourself. Today’s guests are Mark McKinney, VP of Client Development at Bottle Rocket Studios and Steve Fedorko, both authors of the book My Client Is the Devil (And Other Myths). They’re both psychologists who happened to work in marketing agencies, so they put their expertise together. They left academia to learn and teach how much psychology is used in business everywhere. There are a lot of books on helping clients, but not a lot on how you help yourself get better at helping clients. This is one of them. by The B2B Revenue Executive Experience