Think of the B2B software buying journey as a four-step process: discovery, evaluation, negotiation, and implementation. There are tools and services helping buyers with discovery and negotiation, but there's not much on the evaluation side. And that's where buyers experience a lot of frustration. How can you change this situation, create a better buying experience and gain access to qualified you previously didn't? Listen to Sam Senior, TestBox CEO, as he discusses why the buyer's journey is broken and how gated and ungated content are not the only options anymore. Show NotesConnect With:Sam Senior: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.