46 min listen
How Neuroscience Can Transform Customer Journeys, with Duncan Thomas
FromCX Insider - Customer experience leaders sharing insights and ideas for customer service success
How Neuroscience Can Transform Customer Journeys, with Duncan Thomas
FromCX Insider - Customer experience leaders sharing insights and ideas for customer service success
ratings:
Length:
33 minutes
Released:
Jan 16, 2023
Format:
Podcast episode
Description
In our first episode of 2023, we sat down with Duncan - CEO and Head of Innovation at Pomegranate, the behavioural experience agency who use neuroscience to create ethical customer journeys. Join us as we explore the dark practices of neuromarketing, how biases inform customer purchases, and why behavioural segmentation is superior.
Connect with Duncan - https://www.linkedin.com/in/duncan456/
Become a CX Insider - https://www.linkedin.com/company/cx-insider/
Thank you to our sponsor - https://www.acftechnologies.com
Connect with Duncan - https://www.linkedin.com/in/duncan456/
Become a CX Insider - https://www.linkedin.com/company/cx-insider/
Thank you to our sponsor - https://www.acftechnologies.com
Released:
Jan 16, 2023
Format:
Podcast episode
Titles in the series (100)
Introduction - Omnichannel Appointment Booking Fundamentals: Welcome to CXC, where we discuss hot topics, ideas and interesting developments in the customer experience management industry. In our first episode - Greg, Simon, Lee and Andy explore the fundamentals surrounding appointment booking, and the implicati... by CX Insider - Customer experience leaders sharing insights and ideas for customer service success