Do you have trouble proving your company generates ROI from your marketing dollars?You're not alone. The bad news is that very few professional marketers, including agencies, have ever learned how to actually connect the dots between marketing and real revenues! As a result, over the years marketers (and high-priced agencies) have invented stupid metrics to justify spending money, but just don't matter -- website traffic, likes, pass along readership, ad impressions, Facebook followers, email open rates...we can go on. But the one that drives Steve Miller the craziest is "awareness." Have you ever cashed a check on awareness? Neither has he. Steve thinks it's just plain dumb, and frankly, lazy if you can't connect the dots. It's just not that difficult. Steve shows his simple fill-in-the-blank Excel ROI formula in this podcast. But there is one warning. You must be able to answer two questions that Steve shares. Odds are you can't.-------------------------------------You can download Steve's ROI formula to use for yourself. Go to:https://www.beuncopyable.com/offers/doEDML9V=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/