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S2 E38 - Demystifying PLG for Demand Gen Marketers

S2 E38 - Demystifying PLG for Demand Gen Marketers

FromStacking Growth | The B2B Go-to-Market Podcast


S2 E38 - Demystifying PLG for Demand Gen Marketers

FromStacking Growth | The B2B Go-to-Market Podcast

ratings:
Length:
33 minutes
Released:
Sep 8, 2022
Format:
Podcast episode

Description

Many companies that run an enterprise, sales-led motion are now using some form of product-led growth to move down market. This poses a lot of problems for some demand-gen marketers, as it requires a different approach in both strategy and tactics to be successful. In this episode, Allison and Tory dive into the framework that we've been implementing with clients facing this here at Refine Labs.

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Released:
Sep 8, 2022
Format:
Podcast episode

Titles in the series (100)

It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.