28 min listen
S2 E31 - Pipeline Source Showdown: Inbound vs. Outbound | Stacking Growth Live
S2 E31 - Pipeline Source Showdown: Inbound vs. Outbound | Stacking Growth Live
ratings:
Length:
56 minutes
Released:
Aug 23, 2022
Format:
Podcast episode
Description
Whether you want benchmark data or you're trying to convince your leadership that you need to be investing more time and resources into demand creation, this Stacking Growth Live is for you.
We analyzed pipeline source data from six B2B SaaS companies running the Refine Labs demand playbook.
We looked at:
- Pipe conversions (declared intent website conversions)
- Enterprise Outbound/”ABX”/Engaged Accounts
- Lead Gen
- Partner
- Events/Field
The results are astounding. In almost every case Pipe conversions significantly outperform every other pipeline source in win rate %, sales cycle length, number of opps, and pipeline velocity. But we didn't cherry-pick the best of the best just to prove a point. We also show some examples where Pipe conversions were not the top performer and dive into why that is the case. This new data paints a very clear picture of why you need to be creating demand as part of your go-to-market strategy.
Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
We analyzed pipeline source data from six B2B SaaS companies running the Refine Labs demand playbook.
We looked at:
- Pipe conversions (declared intent website conversions)
- Enterprise Outbound/”ABX”/Engaged Accounts
- Lead Gen
- Partner
- Events/Field
The results are astounding. In almost every case Pipe conversions significantly outperform every other pipeline source in win rate %, sales cycle length, number of opps, and pipeline velocity. But we didn't cherry-pick the best of the best just to prove a point. We also show some examples where Pipe conversions were not the top performer and dive into why that is the case. This new data paints a very clear picture of why you need to be creating demand as part of your go-to-market strategy.
Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
Released:
Aug 23, 2022
Format:
Podcast episode
Titles in the series (100)
6 - Owning Your Career Path with Maya Grossman by Stacking Growth | The B2B Go-to-Market Podcast