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268 - Modern Go-To-Market FAQs: Answered | Revenue Era Community

268 - Modern Go-To-Market FAQs: Answered | Revenue Era Community

FromB2B Revenue Vitals


268 - Modern Go-To-Market FAQs: Answered | Revenue Era Community

FromB2B Revenue Vitals

ratings:
Length:
52 minutes
Released:
Apr 3, 2022
Format:
Podcast episode

Description

At Refine Labs we've been implementing our proprietary Go-To-Market framework, Pipe, with over 50 of the fastest growing B2B SaaS companies out there. Because of that, we have access to arguably the best data set in the business which gives us a very unique perspective into how to execute successful go-to-market strategies. In this episode, Chris spends a full hour answering questions from the community members of Revenue Era ranging from:
- What is the role of an agency partner?
- How should you approach marketing as you move upmarket?
- How do you do a "split the funnel analysis"?
- Product Market vs Go to Market
- and a whole lot more...

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Apr 3, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.