27 min listen
Leveraging Athletic Influencers with Rob Willey, CMO of Cheribundi
FromThe Next CMO
ratings:
Length:
32 minutes
Released:
Sep 20, 2022
Format:
Podcast episode
Description
We speak to Rob Willey, the CMO of Cheribundi about leveraging athletic influencers to grow their brand.Founded in 2004, Cheribundi produces one of the most powerful tart cherry juices in the United States. Cheribundi tart cherry juices are all natural, not from concentrate, and are crafted through a one-of-a-kind juicing process, developed by scientists at Cornell University that delivers the highest antioxidant strength of any super fruit juice. Known for delivering benefits like boosting immunity, improving sleep, reducing muscle soreness and helping muscles recover faster, Cheribundi tart cherry juices are also one of the best tasting on the market.Because of its effectiveness, Cheribundi has a unique connection to the athletic world. Nearly 350 collegiate and professional sports teams, plus thousands of elite and everyday athletes, drink Cheribundi as part of their daily training routines. Learn more about Rob WilleyLearn more about CheribundiFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Sep 20, 2022
Format:
Podcast episode
Titles in the series (100)
Goal-driven marketing with Scott Todaro, CMO of Plannuh: Our guest this episode is Scott Todaro, the CMO of Plannuh. Scott is a goal-driven marketing zealot and recently published a series of thoughtful articles on the topic. You can read Scott's blog posts here: Are you Practicing Goals-Based Marketing? Building a Goals Hierarchy to Eliminate Busywork Marketing You Have Goals, but Do You Have the Right Strategy to Achieve Them? A 25+ veteran of marketing in technology, and a popular instructor at University of Massachusetts, you can connect with Scott on LinkedIn and Twitter. by The Next CMO