This episode of the Live Better Seller Better Podcast features Tara Horstmeyer, Founder of Happy Words. Your own brand is an extension of you. Therefore, how you communicate your brand must be a reflection of your personality and goals. Tara shares how to create content that shares your personal story and vulnerability to create trust in your audience via the three buckets of know, like, and trust. Strategies to achieve this include writing as inspiration strikes and always thinking how your content helps others achieve their goals instead of talking solely about you and your product. HIGHLIGHTSThe brand you start is an extension of youContent: Personal stories, trust, and commenting and engagingMake the story about them, not youThe only new content is your take on itQUOTESTara: "Again, this is an extension of you. It is a part of you, but it's also going to be just a certain part of you, so it's still going to be authentic. It's still going to be who you're going to show up to be, but what I always start with, okay, what are your goals? What do you actually want to accomplish?"Tara: "Just like in anything else, people buy from people they know, like, and trust. People they know, like, and trust. So your content has got to reflect a side of you where they feel like they know you, they feel like they like you, and now they feel like they trust you."Tara: "You've got to be a magnet. We're not drawing in or repelling out the people that we actually want to attract and the people we want to repel, because magnets do both. They don't just draw you in, they also push out people who just don't resonate with your content."You can find out more about Tara in the links below:LinkedIn: https://www.linkedin.com/in/tarahorstmeyer/Website: https://www.happywordssell.com/