Building an audience is essential to the success of your membership.
After all if you have no audience to speak of, then who are you going to sell to? Where are your members going to come from?
“Build it and they will come” is, unfortunately, a myth – so you need to invest time in growing your own audience in terms of your email subscribers, website visits, podcast listeners, social followers and, of course, paying members.
But where do you start? How do you actually find your audience?
In this episode of The Membership Guys Podcast, I talk about the main places to look when it comes to figuring out where your audience are hanging out so that you can start engaging with them and getting them onboard with what you’re doing.
In this episode, I discuss:
Why your existing email list and social followers might not be worth engaging with
The importance of building an audience when launching and growing your membership
What are the best places to research if you’re trying to find where your audience are currently “hanging out”
What to do once you’ve found your audience and how to use your research to improve your marketing