Embrace your inner runner with us, as we embark on a journey through the last decade, tracing the evolution of running culture. We have experienced this shift firsthand, making this episode an intimate reflection on a sport that has pushed the boundaries of human endurance. Come with us as we discuss the rise of ultra marathons and the household names they have created, like Scott Jurek, Dean Karnazes, and Courtney Dawaulter. Let's cheer together for the women redefining the sport with incredible feats.This episode is about the runners and the technology that has become a core part of the sport. Strap on your Coros or Garmin, fire up your podcast app and tune in as we discuss how these advancements have transformed our everyday run into a data-driven, performance-enhancing endeavor. You'll also hear about how the running landscape is diversifying, with adaptive athletes and non-binary runners stepping up to make their mark. Finally, let's take a moment to appreciate the power of media and its influence on running culture. Whether it's running documentaries that inspire us, run influencers who motivate us, or artists who become the soundtrack to our runs, we owe it all to the media. But the journey doesn't end here. Despite the pandemic throwing its challenges our way, it has led to an unexpected shift in the running scene, bringing new enthusiasts to the sport and pushing seasoned runners to achieve their personal best. So, tie your laces and hit the play button as we celebrate running in this era of evolution.Support the showJoin the newsletter list to receive updates, special offers, and exclusive behind-the-scenes content. Want to become a member of Time for bRUNch+ to show your support of the show? Join here.Join the bRUNch bunch on Facebook or follow us on Instagram.