Demand Generation is one of those words that sales and marketing love to use but often don't really understand. Gaetano takes time away from working on his tan in Miami and joins us in the surf and sales studio and breaks it all down for us. He also gives us amazing feedback of what it means to be a remote leader and how to communicate effectively with remote employees In this episode you will hear about: Conversion Rate Optimization How outbound sales and demand generation can work together Perfecting the feedback loop in a remote working environment The value of over-communicating in written form