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Episode 187: Selling Shakespeare: How to Sell Anything With Interactive Content w/ Saksham Sharda

Episode 187: Selling Shakespeare: How to Sell Anything With Interactive Content w/ Saksham Sharda

FromThe B2B Revenue Executive Experience


Episode 187: Selling Shakespeare: How to Sell Anything With Interactive Content w/ Saksham Sharda

FromThe B2B Revenue Executive Experience

ratings:
Length:
29 minutes
Released:
Jan 5, 2021
Format:
Podcast episode

Description

We're not in the information age anymore.
The co-founder of Wikipedia says we're in the "misinformation age."
Some people call it the "disinformation age."
Whatever term you prefer, we're drowning in static content, much of it's not true, and people aren't paying attention to it anyway.
To discover how to create interactive content that hooks the modern user, I turned to a man with a Ph.D. in marketing Shakespeare, SakshamSharda, CIO and creative director at Outgrow.co.
In this episode, we discuss:

How and why to create interactive content
Keeping it simple to facilitate the decision-making process
Effective ways to deploy interactive content

Check out these resources we mentioned during the podcast:

https://outgrow.co/b2b

This post includes highlights of our podcast interview with SakshamSharda at Outgrow.co.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Released:
Jan 5, 2021
Format:
Podcast episode

Titles in the series (100)

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.