40 min listen
Episode 76: James Carbary on the Fastest Way to Establishing B2B Relationships using Content Based Networking
Episode 76: James Carbary on the Fastest Way to Establishing B2B Relationships using Content Based Networking
ratings:
Length:
24 minutes
Released:
Oct 9, 2018
Format:
Podcast episode
Description
Everyone agrees that relationships are incredibly important in business. But nobody is talking about how to consistently create those relationships, strategically… Well, all except for one: James Carbary, the Founder and CEO of Sweet Fish Media, explained if ‘Content is King, then Content Based Networking is the Kingdom’. Content Based Networking is the term that he and his team created in order to describe the unique vertical they’re in. James defines it like this: “Using content collaboration as a way to build new business relationships.” Create some sort of Content Hub (James chose Podcasting). Then invite people that you’d like to build relationships with, to create that content with you. “It’s not what you know; it’s who you know;” and Content Based Networking is the ‘how-to’ that you need in order to do it.
Released:
Oct 9, 2018
Format:
Podcast episode
Titles in the series (100)
Mike Moore on Generating Revenue in a Digital Agency: We’ve seen a lot of consolidation of digital agencies over the years, with many getting bought up by “the Big Four.” Today, independent agencies struggle (at times) creating and maintaining a sustainable pipeline. So it’s worth asking: How do those that survive work to make their revenue more predictable? In this episode Mike Moore, Partner and Chief Commercial Officer at WillowTree, covers the “real” social selling, some of his agency’s greatest hits, and why WillowTree isn’t aiming for intergalactic domination. by The B2B Revenue Executive Experience