34 min listen
Alan Gonsenhauser, Principal and Founder of Demand Revenue
FromThe Next CMO
ratings:
Length:
35 minutes
Released:
Jun 1, 2022
Format:
Podcast episode
Description
In this episode, we speak to Alan Gonsenhauser, the Principal and Founder of Demand Revenue about all things customer experience. Alan is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions. He now offers Interim / Fractional Marketing Leadership, CMO Executive Advisory and Coaching, and Keynote Presentations, bolstered with comprehensive Strategic Marketing Services.Prior to Demand Revenue, Gonsenhauser spent 25 years as a chief marketing officer and general manager for leading global B2B firms across health IT, medical and dental devices, technology, financial and professional services firms, and more recently as a CMO Executive Advisor, Coach, and Analyst at Forrester and SiriusDecisionsLearn more about Alan GonsenhauserLearn more about Demand RevenueFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Jun 1, 2022
Format:
Podcast episode
Titles in the series (100)
Converting a complex event from physical to digital - lessons learned from EnterpriseDB user conference: TheNextCMO’s latest podcast is with Rachael Champagne and Frank Days. Rachael is the Marketing Campaign Manager and Frank is the Senior VP of Marketing at EnterpriseDB. Rachael has been with EnterpriseDB for 2 years working in ABM, demand gen, and events. Frank joined the company leading product marketing and now heads the entire marketing department. Rachael and Frank joined us to talk about transitioning their annual physical user conference Postgresvision to a virtual event due to the changing market conditions. In this episode we cover the massive undertaking of shifting a physical event to virtual, the pros/cons of a digital event, advice to marketers who are going through these changes, and some potential roadblocks you may come across and how to navigate through them. Frank and Rachael leveraged Intrado’s virtual event solution and have been very happy with the tools and sup by The Next CMO