This is episode 491. Tips for Sales Career Success. Read the complete transcription on the Sales Game Changers Podcast website. BOB'S TIP: "Cling to, “Yes and.” There's an oversimplification that the majority of people use for ‘yes and’ that it's an ideation tool only. At its core, it's a communication tool because you cannot ‘yes and’ somebody without listening to them, without understanding them. And’ is the bridge to your voice. This provides this opportunity to build bridges. ‘Yes and’ links to that postponement of judgment. ‘Yes and’ is a fantastic conflict management technique. Imagine some difficult questions being thrown your way or pushback that you're receiving. A way to deal with both of those is through ‘yes and.’