This is episode 444. Read the complete transcript on the Sales Game Changers Podcast website. Bob's TIP: "Shifting your focus from getting to giving and when we say giving in this context, we simply mean constantly and consistently providing immense value to others understanding that doing so is not only a more pleasant way of conducting business, it's actually the most financially profitable way as well. When you're that person who is able to take your focus off of yourself and place it onto that other person genuinely and authentically, looking to discover what they need, what they want, what they desire, how you can help make their businesses, their lives better, help bring them closer to happiness, people feel good about you. People want to get to know you, they like you, they trust you, they want to be in relationship with you, do business with you and so forth. They're going to buy from you only because they believe they'll be better off by doing so than by not doing so."