This is episode 229. Read the complete transcript on the Sales Game Changers Podcast website. This is a replay of the Sales Game Changers Panel Webinar hosted by Fred Diamond, Host of the Sales Game Changers Podcast, on April 28, 2020. It featured sales leaders Jeffrey Wolinsky (WTOP) and Brian Ludwig (Cvent).] MAJOR TIP TO EMERGING SALES LEADERS: “What are you doing to be a good friend to the people that you have relationships in life that are mutually beneficial? Think about that and apply that to sales. Friendships are built on like experiences – we’ve had like experiences with our clients that continue to renew from us year after year. How do we continue those like experiences – by having some version of contact, touching, relationship talking, whatever it is, continuing like experiences that take place through situations like this. You get value out of spending time with somebody, you get value out of advice from a friend, you get value out of laughter from a friend, you get value out of something that a friend does. Apply that to business, they get value out of what they buy from you so first, apply the friendship method of like experiences, create lasting friendships”