This is episode 141. Read the complete transcription on The Sales Game Changers Podcast website. BRIAN'S FINAL TIP TO EMERGING SALES LEADERS: "The best of sales reps are always going to know their product and solution cold. They're going to know and appreciate the types of pains and issues that businesses have and because they have that passion, they're going to be able to connect that and have much more fruitful conversations." Brian Ludwig is the Senior VP of Sales at Cvent. He's been with Cvent for 19 years and took over sales leadership in 2007. Like Podcast host Fred Diamond, Brian is a native of Philadelphia and a graduate of Emory University. Find Brian on LinkedIn!