The co-founders of Memento, also known as the Brain Brothers, take us through their 7 pillars of health as it relates to brain health and discuss how we can prevent cognitive decline. Joseph and Chris Claussen's vision in creating Memento is to innovate and bring to market products that can be incorporated into our daily routines that will support the lifestyle of longterm cognitive strength. They are on a mission to share what they've learned about brain health and lifestyle changes with people around the world.SHOW NOTES:1:21 Welcome to the show!1:35 Today’s Guests!4:25 ApoE4 Gene5:54 Ignoring signs of cognitive decline7:39 A woman’s disease8:39 Helping your loved ones9:39 Brain games & puzzles10:28 MEMENTO acronym11:41 Memento movie12:22 All 7 Pillars of Health12:50 Joseph’s mindfulness practice14:12 Gratitude for waking up14:52 Chris’ habit stacking16:05 “The 5am Club”17:24 Our sleep chronotypes18:25 Why exercise affects the brain20:20 Joseph & Chris’ cross-country adventure20:51 Avoiding excuses and setting practical goals22:47 Memento Brain supplement24:12 Memento’s unique ingredients28:46 Habit stacking & compliance29:51 Getting the right type of fish oil31:02 Why sleep is so essential32:07 How the negative can add up over time33:14 Chicken or the egg: sleep vs dementia35:16 There’s no one perfect diet36:23 Tracking sleep38:01 Snore story38:55 Joseph’s Keto story39:33 Chris’ Keto story41:48 Keto pizza & donuts42:40 The togetherness principle44:50 Finding your purpose46:37 Metabolic Health Summit47:00 Chris’ big takeaway from MHS47:58 Extended fasts and telomere length48:54 Joseph’s big takeaway from MHS50:38 Joseph’s one piece of advice for today50:48 Chris’ one piece of advice for today51:29 Brain Brothers new podcast!53:56 Thanks for joining us!RESOURCES:https://builtforyourbrain.com/InstagramFacebook PageSupport this podcast at — https://redcircle.com/biohacker-babes-podcast/donations