In this episode, we jump into the world of alcohol alternatives with Justin Wolf, the founder of New Brew. He shared his personal journey away from alcohol and how it inspired him to enter the growing market of functional beverages. New Brew specializes in offering an alternative to traditional alcoholic drinks, catering to individuals seeking healthier choices or those who want to explore different experiences. We explored the diverse landscape of functional beverages and discussed the unique properties of ingredients like kratom and kava, which are gaining popularity. Justin highlighted the benefits of choosing alcohol alternatives, including improved mental clarity and enhanced relaxation. He also addressed misconceptions surrounding kratom and kava, shedding light on their cultural significant and potential health benefits when consumed responsibly.Justin Wolf started New Brew after being frustrated by all the non-alc and "functional beverage" options that didn't live up to their claims. While traveling in Mexico, he experienced the transformative benefits of Kava Root and Kratom Leaf, and set out with his two brothers to create a ready to drink beverage for California Sober and health conscious individuals like him. Before starting New Brew, Justin spent five years leading Global Partnerships at Google and launched Drip Drop, an electrolyte powder hydration supplement that is now sold at pharmacies across the US. Throughout his career, Justin has been an early investor and advisor in the psychedelic medicine space. Now, along with his two brothers, Justin is on a mission to give consumers better alternatives to alcohol, and educate people about the transformative benefits of plants. SHOW NOTES:0:51 Welcome to the show!2:25 New Brew drink5:18 Justin’s Bio6:15 Welcome him to the podcast!7:29 His journey into and away from alcohol13:14 The choice to quit drinking18:34 Defining Alcoholism23:46 Renee’s story about AA25:24 Social connection under the influence30:02 Non-Alc / Functional beverage market35:15 *Magnesium Breakthrough*37:19 Discovering Kava & Kratom39:29 Renee’s first experience with Kava40:16 Stigma around Kava & Kratom42:39 What is Kratom?46:16 The Opioid Crisis + Solutions49:22 Different strains & colors of Kratom53:52 Lauren’s first experience with Kratom55:?? The many different uses & benefits for New Brew1:01:59 Where to find New Brew1:08:12 His final piece of advice1:09:59 Thanks for tuning in!RESOURCES:DrinkNewBrew.com - Discount code: BIOHACKERBABESMagnesium Breakthrough - code: BIOHACKERBABES10 + FREE GIFT!Our Sponsors:* 20% off PW1 Whey Protein at Puori.com/BIOHACKERBABES and use our promo code: BIOHACKERBABESSupport this podcast at — https://redcircle.com/biohacker-babes-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands