In this episode, Tim Woo (SoCal BikePT) talks about his treatment techniques, methodology, and business experience building a cash based practice treating cyclists. Tim discusses his practical approach to pain science and how he weaves it into building great relationships with clients.  He also gives some tips on how to "Speak the language" of the people in your niche as well as his approach to marketing.  This should be really informative for therapists or trainers looking to work with triathletes, cyclists, runners, and endurance athletes. The sports of triathlon, cycling, ultra marathon, etc. all have their own lingo and personality that you have to understand and dive into to get into their world.