So, why did the founders of Drybar start a massage business? Because they love making people feel good. In this episode of The ABMP Podcast, Kristin and Darren are joined by Brittany Driscoll, co-founder and CEO of Squeeze, to discuss why she made the leap from Drybar to Squeeze; why mission, philosophy, and culture are the backbone of the Squeeze experience for both therapist and client; and how being a female entrepreneur can disrupt a male-dominated franchise industry. Brittany is co-founder and chief executive officer of Squeeze and responsible for, well, everything there. Before launching Squeeze, Brittany spent four years running marketing for Drybar, where she helped take the company from $30 million to more than $100 million. She also opened more than 50 new shops and launched the Drybar product line internationally, as well as in Sephora, Ulta, and Nordstrom. Before Drybar, Brittany spent over a decade in marketing and advertising at agencies such as Mistress (Mattel, the Coca-Cola Company, Hilton Worldwide), RAPP (Skype, Toyota), and experiential agency USMP (Home Depot). Brittany believes wholeheartedly in the power of a great experience and is excited to build a feel-good revolution! Learn more at https://www.squeezemassage.com/   Hosts:   Darren Buford is senior director of communications and editor-in-chief for ABMP. He is editor of Massage & Bodywork magazine and has worked for ABMP for 22 years, and been involved in journalism at the association, trade, and consumer levels for 24 years. He has served as board member and president of the Western Publishing Association, as well as board member for Association Media & Publishing. Contact him at editor@abmp.com. Kristin Coverly, LMT is a massage therapist, educator, and the director of professional education at ABMP. She loves creating continuing education courses, events, and resources to support massage therapists and bodyworkers as they enhance their lives and practices. Contact her at ce@abmp.com.   Sponsors:   Anatomy Trains: www.anatomytrains.com      PurePro: www.purepro.com     Touch America: www.touchamerica.com       Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.                      Website: anatomytrains.com                        Email: info@anatomytrains.com             Facebook: facebook.com/AnatomyTrains                       Instagram: www.instagram.com/anatomytrainsofficial   YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA     Pure Pro Massage Products From the start in 1992, Pure Pro has distinguished itself by adhering to its values of quality, purity, efficacy, and education. Pure Pro knows that discerning massage therapists deserve high-quality products that perfectly support and enhance healing work. Pure Pro Massage Products are created by massage therapists for massage therapists and bodyworkers who care deeply about the quality of their massage products. Pure Pro products are nut-free, gluten-free, cruelty-free, and made with natural ingredients in the USA. Pure Pro’s full line of oils, creams, and Arnica lotion has everything you need for your favorite modality and