In this episode of The ABMP Podcast, Darren and Kristin are joined by Cindy Meiskin, chief experience officer of Hand & Stone, to discuss the National Association of Spa Franchises (NASF), the new employment verification system (EVS) and how it works, and what success looks like with this new system in place. Cindy Meiskin joined Hand & Stone in 2012 as director of training. She transitioned to vice president of brand experience before moving into her newest position as chief experience officer. Throughout her career of more than 30 years, she has supported the women on her team and created an environment where they feel empowered to do their best. In her current role, Meiskin believes that effective and efficient training is the cornerstone of success and enjoys her position where she can personally engage with every franchisee in the Hand & Stone system.   Resources:   NASF: https://nationalassociationofspafranchises.com/     Hosts:   Darren Buford is senior director of communications and editor-in-chief for ABMP. He is editor of Massage & Bodywork magazine and has worked for ABMP for 22 years, and been involved in journalism at the association, trade, and consumer levels for 24 years. He has served as board member and president of the Western Publishing Association, as well as board member for Association Media & Publishing. Contact him at editor@abmp.com. Kristin Coverly, LMT is a massage therapist, educator, and the director of professional education at ABMP. She loves creating continuing education courses, events, and resources to support massage therapists and bodyworkers as they enhance their lives and practices. Contact her at ce@abmp.com.     Sponsors:   Anatomy Trains: www.anatomytrains.com      PurePro: www.purepro.com     Touch America: www.touchamerica.com       Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.                      Website: anatomytrains.com                        Email: info@anatomytrains.com             Facebook: facebook.com/AnatomyTrains                       Instagram: www.instagram.com/anatomytrainsofficial   YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA     Pure Pro Massage Products   From the start in 1992, Pure Pro has distinguished itself by adhering to its values of quality, purity, efficacy, and education. Pure Pro knows that discerning massage therapists deserve high-quality products that perfectly support and enhance healing work. Pure Pro Massage Products are created by massage therapists for massage therapists and bodyworkers who care deeply about the quality of their massage products. Pure Pro products are nut-free, gluten-free, cruelty-free, and made with natural ingredients in the USA. Pure Pro’s full line of oils, creams, and Arnica lotion has everything you need for your favorite modality and will always leave your clients’ skin feeling clean and fresh after each treatment. Listeners can receive $10 off their next order of $59 or more at PurePro.com by using promo code ABMPPOD.   Website: www.purepro.com   Email: info@purepro.com   Facebook: https://www.facebook.com/purepromassageproducts