Warmth, competence, rituals, and good listening skills in the massage room will help you harness placebo pathways. In this episode of The ABMP Podcast, Kristin and Darren speak with Mark Liskey about how the placebo effect can be a positive approach to massage therapy, the differences between expectancy and learned association, and examples of what can produce a placebo effect. Mark Liskey is a massage therapist of 30 years, CE teacher and provider, blogger, writer, and co-producer and co-host of the International Take Care of Your School event, a self-care conference for massage therapists. Recently, he wrote The Pain-Free Massage Therapist, a do-it-yourself “body-mechanics strategies and techniques” book for eliminating pain in the massage room and extending massage careers. You can access free instructional body-mechanics videos at his website painfreemassagetherapist.com. Mark is also the creator of makethemostofmassage.com, a business resource for massage therapists. Access the free massage business crash course on the courses page.   Resources:   Read Mark’s article in the March/April issue of Massage & Bodywork magazine: http://www.massageandbodyworkdigital.com/i/1492048-march-april-2023/46?     Hosts:   Darren Buford is senior director of communications and editor-in-chief for ABMP. He is editor of Massage & Bodywork magazine and has worked for ABMP for 22 years, and been involved in journalism at the association, trade, and consumer levels for 24 years. He has served as board member and president of the Western Publishing Association, as well as board member for Association Media & Publishing. Contact him at editor@abmp.com. Kristin Coverly, LMT is a massage therapist, educator, and the director of professional education at ABMP. She loves creating continuing education courses, events, and resources to support massage therapists and bodyworkers as they enhance their lives and practices. Contact her at ce@abmp.com.     Sponsors:   Anatomy Trains: www.anatomytrains.com      PurePro: www.purepro.com     Touch America: www.touchamerica.com       Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.                      Website: anatomytrains.com                        Email: info@anatomytrains.com             Facebook: facebook.com/AnatomyTrains                       Instagram: www.instagram.com/anatomytrainsofficial   YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA     Pure Pro Massage Products   From the start in 1992, Pure Pro has distinguished itself by adhering to its values of quality, purity, efficacy, and education. Pure Pro knows that discerning massage therapists deserve high-quality products that perfectly support and enhance healing work. Pure Pro Massage Products are created by massage therapists for massage therapists and bodyworkers who care deeply about the quality of their massage products. Pure Pro products are nut-free, gluten-free, cruelty-free, and made with natural ingredients in the USA. Pure Pro’s full line of oils, creams, and Arnica lotion has everything you need for your favorite modality and will always leave your clie