48 min listen
How to systemise account management in your agency, with Alex Raymond
How to systemise account management in your agency, with Alex Raymond
ratings:
Length:
51 minutes
Released:
Aug 24, 2021
Format:
Podcast episode
Description
Welcome to Episode 44. In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform.
We chatted about:
- the importance of having a client development plan
- the value of running quarterly business reviews
- how to avoid client churn
- and also how account management's going to evolve over the next three to five years.
I hope you enjoy my chat with Alex and you can check out the details for KAMCon on the website which is https://kapta.com/kamcon
A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. It's a playbook for growing existing business, a step by step process and a toolbox of strategies that you can take back to your agency and apply.
https://www.accountmanagementskills.com/training On this page you'll also find testimonials from account directors and account managers who've been through the programme.
We chatted about:
- the importance of having a client development plan
- the value of running quarterly business reviews
- how to avoid client churn
- and also how account management's going to evolve over the next three to five years.
I hope you enjoy my chat with Alex and you can check out the details for KAMCon on the website which is https://kapta.com/kamcon
A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. It's a playbook for growing existing business, a step by step process and a toolbox of strategies that you can take back to your agency and apply.
https://www.accountmanagementskills.com/training On this page you'll also find testimonials from account directors and account managers who've been through the programme.
Released:
Aug 24, 2021
Format:
Podcast episode
Titles in the series (100)
The fundamentals of successful client management, with Carey Evans & Simon Rhind-Tutt: Today's episode is with the founders of Relationship Audits and Management, Carey Evans and Simon Rhind-Tutt. They are invited in by creative agency leaders and client services directors to assess the strength of their client relationships and provide recommendations and guidance for how to retain and grow the accounts. In this episode they share tip after tip from years of experience talking to agency clients about what they want most from their agencies. They remind us of many of the fundamental principles of account management having spoken to hundreds of clients and having built up years of benchmarking data from client interviews about what works and doesn't work when it comes to successful agency client relationships. In this episode you'll hear: * Why becoming the go to person within your agency for a chosen topic can accelerate your career * The winning agency formula for any pitch * Wha by Creative Agency Account Manager Podcast