41 min listen
Ep. 155: Razia Richter | When an Operator Becomes Chief Customer Officer
Ep. 155: Razia Richter | When an Operator Becomes Chief Customer Officer
ratings:
Length:
43 minutes
Released:
May 2, 2019
Format:
Podcast episode
Description
Razia Richter’s path to the executive suite at Petco took her on a wild, winding tour of the company’s operations and back-office functions, from accounting to inventory analytics to supply chain, to name a few. By the time Razia was put in charge of Petco’s customer experience and the adoption of the Net Promoter System, she had personally busted through just about every organizational silo imaginable. And because she had walked in the shoes of so many of the company’s line leaders, her early days as chief customer officer were marked by surprisingly little of the resistance often encountered when companies adopt the Net Promoter System. Her practical experience guided her to pursue an approach that earned the trust of business leaders and functional teams. Without that trust, many companies fail to achieve the culture change that the Net Promoter System demands. In this podcast, Razia shares just how far you can go when you have executive buy-in from the start.
Released:
May 2, 2019
Format:
Podcast episode
Titles in the series (100)
Ep. 14: Breaking down the "invisible fence": Tony Ezell, vice president of global market research at Eli Lilly & Co., talks about the company's efforts to provide a better customer experience. by Customer Confidential: Untold Stories of Earned Growth