Learn about what the past decade can teach us about the next decade, how a bespoke publisher creates raving fans, and how the future of personal information is going to get even more messy. Bite-Sized Delight From the Episode: • Pay Attention to Customer Trends - By considering global expectation shifts like the ones presented in Rohit Bhargava’s fantastic book Non Obvious Megatrends, the business of today is ready for the customer of tomorrow. • Making Things Beautiful Rockets Your Business Forward - Incorporating aesthetic, design, and hyper-personalization allows you to stand out in the crowd and build a legion of raving fans like Juniper Books. • Allow for Convenience, But Protect Privacy - Walking the fine line of making it easier to do business with you, while protecting your customers’ personal data, is a tightrope that every business needs to walk in 2020 and beyond. Are You Looking for Things We Referenced? Non Obvious Megatrends - by Rohit Bhargava Juniper Books For the Love of Books - Thatcher Wine The Convenience Revolution – by Shep Hyken Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!