Learn about embracing conspiracies to liven up your experience, making everything you touch part of the experience, and paying attention to your customers' celebrations so you can join them in the festivities. Bite-Sized Delight From the Episode: • How conspiracy theories about your brand can enhance your customers’ experience • How a biometric wearable uses every touchpoint to shape the experience • How to make the most of your customers’ birthdays Are You Looking for Things We Referenced? • Denver Airport’s Talking Gargoyle • Oura Ring’s comprehensive user experience • The Gaylord Texan Resort Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!