In his 15 years of work experience, Fernando Arendar has put his hands on almost every category there is. But throughout his time working with brands Unilever, Pepsi and Clorox, he’s carried a strong passion for branding and packaging design. In this episode: 
Fernando debunks top packaging myths using his research and experience in the field 
The main reason why Fernando loves the US market and consumers 
Looking at design from a scientific lens: unpacking neuropackaing 
Examples of brands that do great packaging 
If you’re someone who loves learning about branding or packaging in the CMG/FMCG space, this episode is for you.