Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy.
Here's what you'll get in this episode:
Hard lessons learned: How packaging can delay your product launch.
We didn't consider print production: How files need to be set up from the start
Managing color: How some substrates react to color and the different processes to overcome BAD color.
In this episode with EAT ROTTEN we share all of the hard earned lessons of launching a product when you don't know packaging. Most start-ups out there are launching a product not packaging, so packaging is thought of last. Michael Fisher shares the difficult reality of launching candy packaging warts and all. 
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Support ROTTEN gummy worms here
Learn more about Michael Fisher on LinkedIn
Step into their disgusting lab here
Connect with Evelio on LinkedIn
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