Michael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand. 
We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand. 
Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the research you should do before anyone launches a product.

Connect with:
Michael Keplinger on LinkedIn
Smashbrand online
Evelio Mattos on LinkedIn

Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)

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