28 min listen
How to Create Packaging Guidelines That Grow Brands | Ep 25
How to Create Packaging Guidelines That Grow Brands | Ep 25
ratings:
Length:
49 minutes
Released:
Aug 24, 2020
Format:
Podcast episode
Description
We speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail.
Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands.
Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-depth document. Also learn what what are the critical points needed to be conveyed in all packaging guidelines for start-ups and Fortune 500's.
Connect with Logan on LinkedIn:
http://bit.ly/Logan_Steinfeld
Learn more about Coastwide:
https://www.coastwideprofessional.com
And connect with Evelio Mattos:
https://bit.ly/EvelioMattos
Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands.
Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-depth document. Also learn what what are the critical points needed to be conveyed in all packaging guidelines for start-ups and Fortune 500's.
Connect with Logan on LinkedIn:
http://bit.ly/Logan_Steinfeld
Learn more about Coastwide:
https://www.coastwideprofessional.com
And connect with Evelio Mattos:
https://bit.ly/EvelioMattos
Released:
Aug 24, 2020
Format:
Podcast episode
Titles in the series (100)
How Wool is Replacing Polystyrene Packaging | Ep. 10 by Packaging Unboxd with Evelio Mattos