40 min listen
Create Certainty During Times of Uncertainty with Todd Caponi
Create Certainty During Times of Uncertainty with Todd Caponi
ratings:
Length:
10 minutes
Released:
Apr 12, 2023
Format:
Podcast episode
Description
Todd Caponi, the author of The Transparency Sale, joins KD in this throwback episode of the Live Better Sell Better podcast. Living through economic cycles can be scary because of the uncertainty it brings. Todd shares how bubbles look like great opportunities before they burst and why leaders must see economic patterns to create a sense of certainty during uncertain times.HIGHLIGHT QUOTESLeaders must have empathy for the uncertain brain - Todd: "Uncertainty is like kryptonite for our brain. Like literally, when we're uncertain, we don't sleep, we don't perform well, we're less creative, and at its core, our IQ literally goes down in those situations where there's uncertainty.""Now, I want, as a leader, for you to think about your team, your sales team, and they're looking around, they're talking to their buddies, and seeing layoffs happen. And you're sitting there not saying anything."You can find out more about Todd in the links below:LinkedIn: https://www.linkedin.com/in/toddcaponi/Amazon: https://www.amazon.com/Transparency-Sale-Unexpected-Understanding-Transform/dp/1940858801Live Better. Sell Better. is sponsored by our proud partner:Rocket Reach | rocketreach.com
Released:
Apr 12, 2023
Format:
Podcast episode
Titles in the series (100)
Making Mutual Action Plans Sexy with Mark Fershteyn: Guest: Mark Fershteyn LI: https://www.linkedin.com/in/markfer/ Quick Intro: Why Mark - When people hear ‘mutual action plans’ most people start to zone out, but not Mark. After being frustrated with losing countless deals in the finish line, he understood the value so much that he straight up decided to start a company DEDICATED to it because it has that big of an impact. He realized that at the end of the day, sales is project management. But sales reps don’t have the training or tools to successfully manage projects. So he set out to create the simplest way for reps and buyers to collaborate together to ensure no more deals fall through the cracks. Short and Sweet/Set the stage What the hell is a Mutual Action Plan? Core Questions Why do they matter? Why do they help close deals faster. Where do alot of people go wrong/common mistakes with MAP How do you build one the right way? When should you have one? How do you by Live Better. Sell Better.