Should you swear when you're onstage for your business? The answer is, "sometimes." Only one of the five archetypes can get away with swearing...and I'll explain which one. For the other archetypes, swearing can backfire. Your audience may want you to swear, but you can't make assumptions.  And swearing seems stronger in certain settings, such as the written word and in one-to-one settings. One caveat: Avoid "lazy" swearing. Even people who swear like sailors (to use an outdated saying) will be annoyed. We see this a lot in standup comedy, where it doesn't get a laugh. We need to recognize lazy swearing in business, too, where it sends the wrong message.  Enjoy the episode! Don't forget to leave a rating and a review. Visit my website, https://cathygoodwin.com, to get more info on storytelling, marketing, and copywriting.